Overview

An existing Atlanta Braves app gives fans access to team news, scores, schedules, stats, standings, and game-day information, but the experience had opportunities to become more intuitive, timely, and useful for fans navigating both the app and the broader game-day experience. I conducted a UX audit and redesign concept to identify usability gaps, improve access to key information, and make the app feel more helpful before, during, and after game day.

Challenge

First, I evaluated the existing screens and identified their usability issues which include there being no filter or search capability or real-time updates.

• Standings screen — No Filter Capability: The standings view presents all league and division data in a single, unbroken list. Without any filtering controls, users are forced to scroll through every division and team to find the specific information they care about, creating unnecessary cognitive load.
• News screen — No Search Button: The news feed lacks a search function entirely. Users have no way to quickly locate articles about a specific team, player, or topic, and must instead scroll through a chronological list of all headlines to find relevant content.
• Calendar screen — No Real-Time Updates: The calendar defaults to the start of the baseball season rather than the current date, requiring users to manually scroll through months of past games just to reach today's schedule or upcoming games. This absence of dynamic, date-aware navigation significantly slows access to relevant information.

My Approach

I evaluated the existing app experience through a heuristic analysis, reviewing screens for usability issues, navigation gaps, missing filtering capabilities, limited search support, and lack of real-time information. I also used secondary research and contextual observations from working near the stadium to better understand how fans behave on game days, including how they plan around parking, weather, entertainment, and viewing options.

Key Opportunities Identified

• Improve findability with stronger search and filtering functionality
• Add real-time updates for game-day changes, scores, weather, and logistics
• Include nearby recommendations for restaurants, entertainment, and alternative plans
• Make parking, ticketing, stadium policies, and schedules easier to access
• Expand the live game experience with video viewing options through TV or digital providers

Solution

I created low-fidelity wireframes and a rapid prototype redesign for the app’s News, Calendar, Game, Standings, and Stats screens. The redesign focused on reducing friction, improving content organization, and making the app more useful for fans who need fast, contextual information.

Wireframes

Prototype