UX Audit & Redesign

Atlanta Braves

An existing fan app had all the right data buried behind friction. I audited it, then redesigned the flows so fans get what they need without the scroll-hunt.

Role

UX Audit & Redesign

Timeline

4 weeks

Team

Solo project

Tools

Figma, FigJam

Client Type

Self-directed concept project

Overview

The existing Atlanta Braves app gave fans access to team news, scores, schedules, standings, and game-day info, but the experience hadn’t kept pace with how fans actually use it. I audited the app and redesigned the flows that matter most on game day.

The Challenge

I evaluated the existing screens and identified the usability issues getting in fans’ way: no filter or search capability, and no real-time updates.

Standings screen: no filter capability

The standings view presents all league and division data in a single list, forcing users to scroll through every team and division to find the specific info they care about.

News screen: no search function

Users have no way to quickly locate articles about a specific team, player, or topic, and must scroll through a chronological list of all headlines to find relevant content.

Calendar screen: no real-time updates

The calendar defaults to the start of the baseball season rather than the current date, requiring users to manually scroll through months of past games just to reach today’s schedule.

The App Today: Before Screens

Screenshot of the existing Atlanta Braves app's standings screen listing every league and division without filtering

Standings: every league and division in one unfiltered list.

Screenshot of the existing Atlanta Braves app's news feed as an unfiltered chronological list with no search or category tabs

News: chronological feed with no search or category tabs.

Screenshot of the existing Atlanta Braves app's calendar opening on the season start date instead of today

Calendar: opens on season start, not today’s date.

My Approach

I ran a heuristic analysis across the app’s core screens, paired with secondary research and contextual observations from how fans behave on game day.

Findability

Search & Filtering

—No way to filter standings by league or division

—No search across news, players, or teams

—Users forced into linear scrolling to find content

Timeliness

Real-Time Data

—Calendar opens on season start, not today

—No live scoring or in-game updates

—Schedule navigation requires excess scrolling

Game Day

Context & Logistics

—No nearby restaurant or entertainment recommendations

—Parking, ticketing, and stadium info scattered elsewhere

—No single hub for day-of planning

The Solution

I created low-fidelity wireframes and a rapid prototype redesign for the News, Schedule, Game, Standings, and Stats screens, reducing friction and making the app more useful for fans who need fast, contextual information.

Wireframes

News

Standings

Schedule

Game

Stats

Low-fidelity wireframe of the game-day services hub with parking, weather, and ticket info tiles

All of Your Information in One Place

Prototype

High-fidelity mockup of the redesigned news screen with a search bar, category tabs, and a featured game recap

A filterable news feed with search, category tabs for recent stories, highlights, and podcasts, and a featured game recap.

High-fidelity mockup of the redesigned standings screen with league and division filters and a division table

Division standings with league and division filters, plus win-loss record, percentage, and games-back columns at a glance.

High-fidelity mockup of the redesigned schedule screen with a calendar toggle and today's game highlighted

A full-season schedule with a calendar toggle and today’s game highlighted so fans can find upcoming matchups fast.

High-fidelity mockup of the redesigned game screen showing the final score and an inning-by-inning line score

A live game view with the final score, team logos, an inning-by-inning line score, and quick access to video highlights.

High-fidelity mockup of the redesigned stats screen with sortable hitting and pitching tables

Sortable hitting and pitching stats by season, with year and season-type filters and paginated player tables.

High-fidelity mockup of the game-day services hub with parking, weather, ticket, and stadium policy tiles

A pre-game hub surfacing parking, weather, ticket info, things to do, stadium policies, and feedback in one tap-friendly grid.

What Changed

Before, and after.

Before

Standings screen showed every team and division in one long list with no filter.

After

League and division filters let fans jump straight to the standings they care about.

Before

News feed had no search, so finding a specific player or topic meant endless scrolling.

After

A search bar and category tags surface the right article in seconds.

Before

Schedule defaulted to the start of the season instead of today’s date.

After

Schedule opens on the current date, with today’s game highlighted.

What this solved.

— Fans can filter standings by league or division instead of scrolling one long list.

— A search bar and tags on News surface specific players or topics instantly.

— Schedule opens on today’s date, with the current game highlighted by default.

— A new Game Day Services hub consolidates parking, tickets, and stadium info in one place.

Specialties Shown

Auditing a live product and shipping fixes that hold up.

User Experience Audit

Heuristic Evaluation

Content Strategy

Wireframing

Mobile App Redesign

Secondary Research

Product Strategy

Rapid Prototyping

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