WHO'S IT FOR
For existing brands, websites, apps, products, services, or offers that need refinement, usability improvements, and clearer positioning.
This package is best for clients who already have something live or partially built, but know the experience could be clearer, easier to use, more polished, or better aligned with their audience. It is best suited for one focused website, app flow, product experience, landing page, or service experience. Larger experiences may require a custom quote or expanded timeline.
Note: Standard participant recruiting through a third-party research or usability testing platform may be included when applicable and factored into the project scope. Specialized recruiting, niche participant criteria, client-specific customer recruitment, participant incentives, paid research panel upgrades, development/build work, legal accessibility certification, and implementation are not included unless scoped separately.
SCOPE OF WORK
- Intake call and goals review
- Heuristic analysis of the existing experience
- Task flow or user journey review
- Content and messaging clarity review
- Accessibility, Section 508, and WCAG-informed review
- Navigation, layout, and friction-point analysis
- Prioritization of issues by severity, user impact, and business impact
- Up to 3 redesign concepts for the highest-impact screens, sections, or flow moments
- 60-minute walkthrough call
FINAL DELIVERABLES
- UX audit report
- Prioritized recommendations
- Annotated screenshots or notes of existing screens or pages
- Up to 3 redesign concepts for the highest-impact screens, sections, or flow moments
- Actionable next step summary
UPGRADE OPTIONS
- 5-user usability testing round
- Survey design and analysis
- Additional redesign concepts or priority screens
PRICING & TIMELINE
- Base: $5,000 | Timeline: 3–4 weeks
- Base and Add-ons: Custom quote | Timeline varies
RETAINER OPTION
- Available as an ongoing monthly optimization retainer for clients who want continued UX reviews, content refinement, research support, and improvement planning after the initial audit. If interested, request pricing.
WHO'S IT FOR
For founders, small businesses, and early-stage teams starting from scratch who need to validate an idea and turn it into a clear prototype.
This package is best for clients who have an idea, offer, or service concept but need help understanding their audience, clarifying the experience, and creating something tangible to validate and test the idea.
Note: Standard participant recruiting through a third-party research or usability testing platform may be included when applicable and factored into the project scope. Specialized recruiting, niche participant criteria, client-specific customer recruitment, participant incentives, paid research panel upgrades, development/build work, legal accessibility certification, and implementation are not included unless scoped separately.
SCOPE OF WORK
- Intake call and project plan
- Business goal, audience, and problem definition
- Customer discovery plan
- Interview guide or survey design
- Up to 10 customer discovery interviews and/or up to one survey with analysis, depending on the research plan
- Research synthesis and insight analysis
- Persona or customer archetype development based on research patterns
- Experience structure and information architecture planning
- Wireframe planning and creation for up to 5 key screens or pages
- High-fidelity mockups and clickable prototype for up to 5 key screens or pages
- Usability test plan
- 5-user usability testing round
- Analysis of usability testing findings and refinement recommendations
- 60-minute walkthrough call
FINAL DELIVERABLES
- Customer discovery synthesis and insight summary
- 2–3 research-backed personas or customer archetypes, based on meaningful patterns that emerge from discovery
- Information architecture
- User journey or task flow
- Low-to-mid fidelity wireframes for up to 5 key screens or pages
- High-fidelity mockups and clickable prototype for up to 5 key screens or pages
- 5-user usability testing summary
- Recommended improvements and next steps
UPGRADE OPTIONS
- Additional high-fidelity mockups and clickable prototype screens or pages
- Additional interviews, testing, or survey design and analysis
PRICING & TIMELINE
- Base: $15,000 | Timeline: 8–12 weeks
- Base and Add-ons: Custom quote | Timeline varies
RETAINER OPTION
- Available as a monthly product, UX, and research support retainer for clients who want help continuing from discovery into refinement, additional testing, content strategy, launch planning, or future product iterations. If interested, request pricing.
WHO'S IT FOR
A premium end-to-end package for businesses that need deeper research, strategy, product/service clarity, prototype direction, usability validation, and a stronger roadmap before investing in development or launch.
This package is best for founders, small businesses, service providers, or product teams that need a more complete strategy-to-prototype process.
Note: Standard participant recruiting through a third-party research or usability testing platform may be included when applicable and factored into the project scope. Specialized recruiting, niche participant criteria, client-specific customer recruitment, participant incentives, paid research panel upgrades, development/build work, legal accessibility certification, and implementation are not included unless scoped separately.
SCOPE OF WORK
- Intake call and project plan
- Business goal, audience, and problem definition
- Deeper competitive and market positioning review
- Stakeholder or decision-maker strategy session
- Expanded customer discovery plan
- Up to 15 customer discovery interviews and/or up to two surveys with analysis, depending on the research plan
- Research synthesis with themes, pain points, motivations, and opportunity areas
- Expanded persona or customer archetype development based on research patterns and audience complexity
- Experience structure and information architecture planning
- User flow planning
- Wireframe planning and creation for up to 10 key screens or pages
- High-fidelity mockups and clickable prototype for up to 10 key screens or pages
- Usability test plan
- 5-user usability testing round
- Accessibility review
- Prioritized launch roadmap
- UX writing and microcopy recommendations
- Final strategy and prototype walkthrough
FINAL DELIVERABLES
- Research insights report
- 2–4 research-backed personas or customer archetypes, based on meaningful patterns that emerge from discovery
- User journey map
- Service blueprint
- Information architecture
- User flows
- Low-to-mid fidelity wireframes for up to 10 screens or pages
- High-fidelity mockups and clickable prototype for up to 10 screens or pages
- 5-user usability testing findings
- Accessibility and UX writing recommendations
- Prioritized launch roadmap
- Final presentation deck
UPGRADE OPTIONS
- Additional high-fidelity mockups and prototype screens or pages
- Additional interviews, testing, or survey design and analysis
PRICING & TIMELINE
- Base: $25,000 | Timeline: 12–15 weeks
- Base and Add-ons: Custom quote | Timeline varies
RETAINER OPTION
- Available as an ongoing launch, UX strategy, or product refinement retainer for clients who want continued support, including testing cycles, content refinement, and roadmap planning. If interested, request pricing.
